Catalyzing Demand
WHAT TO THINK ABOUT
Catalyzing customer demand requires three basic ingredients:
- Complete alignment and packaging of solutions and services to completely satisfy selected customers' un- or under-served needs
- Alignment superior to that of the competitors
- A focal "rallying cry" that becomes the abbreviated choreography score of sales, marketing, support and customer advocacy
Effective demand catalyst programs result in self-generating leads, more efficient marketing, and significantly reduced cost of sales.